Logo drafts:
Goal:
The aim of this project was to design a concept for a cross-media platform targeting young people — to raise awareness of the value of liberal democracy and to encourage youth to take part in democratic dialogue and activities.
The aim of this project was to design a concept for a cross-media platform targeting young people — to raise awareness of the value of liberal democracy and to encourage youth to take part in democratic dialogue and activities.
The concept transforms abstract ideas like democracy and participation into practical, relatable actions that feel doable, fun, and empowering for young audiences.
My Role:
I was responsible for the UI & UX design draft, creating an experience that feels engaging, dynamic, and relevant for a younger audience.
I was responsible for the UI & UX design draft, creating an experience that feels engaging, dynamic, and relevant for a younger audience.
Design Approach:
The project name was provided by the client – not as a final title, but as a reference to an existing format of the client. The intention was to build a visual and thematic bridge to that reference while developing a fresh, contemporary layout that speaks directly to young users.
The project name was provided by the client – not as a final title, but as a reference to an existing format of the client. The intention was to build a visual and thematic bridge to that reference while developing a fresh, contemporary layout that speaks directly to young users.
In line with the existing corporate identity, certain design elements were retained:
– Red as the primary accent color
– Dots and geometric patterns echoing the logo of the existing reference format
*** Video Mockup below ***
